Tag: store

The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[61] In 2001, Schwinn/GT declared bankruptcy. In September 2001, the Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company… Continue reading Schwinn Store Locator

While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in… Continue reading Schwinn Store Locator

Although the Varsity and Continental series would still be produced in large numbers into the 1980s, even Schwinn recognized the growing market in young adults and environmentally-oriented purchasers, devoting the bulk of their marketing to lighter models intended to pull sales back from the imports. By 1990, other United States bicycle companies with reputations for… Continue reading Schwinn Store Locator

A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles. One was already in the catalog — the limited production Paramount series. As always, the… Continue reading Schwinn Store Locator

Unlike its progenitors, the Klunker proved incapable of withstanding hard off-road use, and after an unsuccessful attempt to reintroduce the model as the Spitfire 5, it was dropped from production. Another problem was Schwinn’s failure to design and market its bicycles to specific, identifiable buyers, especially the growing number of cyclists interested in road racing… Continue reading Schwinn Store Locator

Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary… Continue reading Schwinn Store Locator