Tag: highperformance

The company also established new accounts with gourmet specialty stores. By 1989, Cuisinart controlled 12 percent of the market, and its revenues fell to about $50 million. Though Cuisinart maintained its image as a high-priced product for serious cooks, consumers more and more perceived its products as too heavy, too complicated, and too expensive in… Continue reading High-Performance and Powerful Blenders

In 1984 and 1985, Cuisinart began promoting culinary education and awareness through cookbooks and other media. Anne Greer’s American Southwest, published by Cuisinart, won the Tastemaker Award presented by the R.T. French Company as the best American cuisine cookbook of 1984. The following year, Cuisinart began a cooking videotape series to enhance the culinary education… Continue reading High-Performance and Powerful Blenders

Around 1983, Kitchen Aid introduced a direct competitor to the Cuisinart food processor–a high-priced food processor manufactured by Robot-Coupe. In response, Cuisinart instituted a trade-in allowance on its food processors to encourage existing food processor owners to upgrade their equipment. Consumers were allowed up to $66 in credit toward the purchase of a newer, more… Continue reading High-Performance and Powerful Blenders

Around 1983, Kitchen Aid introduced a direct competitor to the Cuisinart food processor–a high-priced food processor manufactured by Robot-Coupe. In response, Cuisinart instituted a trade-in allowance on its food processors to encourage existing food processor owners to upgrade their equipment. Consumers were allowed up to $66 in credit toward the purchase of a newer, more… Continue reading High-Performance and Powerful Blenders