And then the longer they stay with us as a customer, they continue to come back and buy more accessories. He lives in Florida, but he also has a unique set of skills in that he is a phenomenal behind-the-camera guy with editing and everything else that goes along with that. So he helps in a lot of ways besides being a chef and cooking for us blackstone grills every day. Really in 2015 is where I look to as where we started to resonate with the end-user customer and they really started to learn about Blackstone. So you make your first product, you’re selling it locally in 2005, 2006. Now it’s 2021 and you have a massive product line, you have different products in all kinds of different stores.
And then in my 20’s I didn’t have to cook because my job as an event planner involved a lot of travel and it was easier to eat out. At the time, I was 100% positive that restaurant food would always taste better than cooking at home, and there was nothing I could do about it. I develop easy recipes that can transform your kitchen into a restaurant – and you into a true home chef. Hey home chef, hope that answers all your questions about what’s best to cook on a Blackstone griddle, especially for the first time. How to use ‘em… What I do is stick the digital thermometer in steak, pork, chicken, whatever… Then put the food in the oven, on the smoker, or grill.
And if we can stay true to our brand in that fashion, we’re gonna be successful. We consider all options and all opportunities as they present themselves to us, but you know, we’re just pretty simple. We’re just driving a brand, and we’re watching our social media every single day. If your TikTok algorithm is anything like mine, you know that Weber and Traeger are not necessarily the hottest thing in cooking outside. That’s griddling, as in on a griddle — a large flat sheet of metal like you would see in a diner or a hibachi restaurant. And the company behind the griddle revolution is called Blackstone Products and they make the Blackstone griddle.
So one of the things that’s really interesting about that is, you know, all these platforms want a cut if you do advertising in those apps. So again, in the larger tech context, NBC Peacock and Roku fought for a while about the terms of advertising delivery on the Roku platform. TikTok has just exploded, you know, over the last 12 months. But as far as driving revenue back to the company, probably Facebook right now. So I would go to sporting goods retailers and they’d say, “That’s too big for us, it won’t fit on the shelf. And it took about a year of sourcing a good factory, and finding the right one, and prototypes going back and forth.
Turn on both burners or use just one, as each side is controlled separately with its own igniter, which also allows you to select the level of heat for each of the sides. This means blackstone grills you can time your meal to be ready at the exact same time. Throw on some vegetables on one side at one temperature while cooking a steak on the other side at another temperature.
And so in the back of my mind I always had this idea, somebody needs to make a griddle that you can go buy at the store so you can cook breakfast on it, and that’s really what got me started with it. And they weren’t commercial ones coming out of restaurants, they were mainly homemade or just made at some welding shop. Blackstone Pasta Primavera is ultimate deliciousness in every bite. A perfect summertime recipe which you will simply fall in love with.
The other trend that comes up on this show, and on The Verge, all the time is recurring revenue. And I would commend you and thank you for not saddling me with some subscription to my griddle. There’s a really active subreddit of people who get the product, and just post a picture of it, and everyone congratulates them, “You finally made the jump over to this category of product! ” And that all feels very digital to me, very modern.
Don’t think that when you buy a Blackstone griddle, that you can automatically get rid of your charcoal grill or smoker. A griddle is definitely NOT a replacement for a grill, especially if you enjoy smoking pulled pork butts or baby back ribs. “We are working black stone griddle very hard to not be a seasonal business,” Dahle added. “We are trying to stretch our the traditional Memorial Day to Labor Day timeframe.” Through Bread Pay™, we offer easy and affordable financing options so you can pay for your purchase over time.
And this is a constant conflict in the tech industry. Well, diversifying our product line, and selling those different product lines to different retail customers, that’s definitely a part of our distribution strategy and go-to-market strategy for sure. But it’s also mainly driven by demand from our customers.
If you opt for an oil on our list, the choice is largely personal preference, but some are better than others. Avocado and grapeseed oil and the most recommended. Both leave a durable, low-maintenance surface that adds pleasing flavor to the food. It makes a durable surface but smokes more than other oils. These larger flat-top grills feature legs that fold up, allowing one to fit them in a large trunk or a truck bed. These flat tops also have large casters that make it easier to maneuver them over flat surfaces for short distances.