Schwinn Prelude Road Bike

This not only presented Schwinn with a lack of publicity, but also meant that Schwinn did not keep up with the latest innovations in frame geometry, gearing, and other components pioneered by the professional peloton. In conjunction with this, Schwinn, along with other USA-based bike manufacturers, successfully campaigned in 1955 to raise import taxes on foreign bikes. Prior to the 1950s, high street retailers bought non-branded bikes from producers and then put their own branding on them. When our shop re-opens to the public following the coronavirus outbreak, we’ll be happy to discuss options for fit customization, upgrades, and accessories. THE PARTSAs straightforward as the frame is, so too are the parts.

Shipping policies vary, but many of our sellers offer free shipping when you purchase from them. Typically, orders of $35 USD or more (within the same shop) qualify for free standard shipping from participating Etsy sellers. Notable mentions include the sophisticated and elegant-looking Corvette/Cruiser style bikes, or the iconic motorbike-inspired design of the Schwinn Aerocycle. The Paramount was first introduced in 1938 and became one of Schwinn’s longest running models. During this period, Schwinn briefly had a successful motorcycle production division.

This, combined with the import-dominated market and outdated factory, meant that the company management shifted the majority of production to Japan. Throughout the 1950s Schwinn continued expanding and buying up smaller companies. Schwinn also began producing a lightweight racing-style bike to rival those being imported from Europe, which at the time had become incredibly popular.

Bear in mind that these tools serve as a guide and simply provide a general indication. Refer to information provided by your bike manufacturer for the most applicable information for your bike. In the late 1960s, the Varsity and Continental pioneered the use of auxiliary brake levers, which allowed the rider to rest hands on the straight, horizontal center section of the ram’s horn handlebars, yet still have braking control. This feature, attractive to older riders, soon found its way to other Schwinn models, especially those intended for senior citizens. Over the years, Schwinn has empowered millions of people, earning a special place in the hearts and minds of generations of riders. We have spent over a century building the bicycle industry into what it is today, and we’re not done yet.

schwinn road bike

The seat is also designed to be more comfortable and provide a more secure ride. When you consider the Schwinn Varsity bike as your next bike, you will quickly realize all of the schwinn cruiser bike great features it offers. By the late 1970s, a new bicycle sport begun by enthusiasts in Northern California had grown into a new type of all-terrain bicycle, the mountain bike.

Most models of Schwinn bikes have years of images and information via old catalogs, advertisements and Schwinn documentation. This page lists Schwinn bicycles models (sorted alphabetically) and links to their details. This famous vintage Schwinn exercise bike with a sleek and curvy frame was produced from 1966 to 1982. Although made with imported Panasonic components, these bikes still packed a punch. In fact, even at the time, they were nearly a match for the Paramount – but much cheaper. The Superior and Sports Tourer were relatively heavy all-steel bikes.

In late 1997, Questor Partners Fund, led by Jay Alix and Dan Lufkin, purchased Schwinn Bicycles. Questor/Schwinn later purchased GT Bicycles in 1998 for $8 a share in cash, roughly $80 million. The new company produced a series of well-regarded mountain bikes bearing the Schwinn name, called the Homegrown series.[61] In 2001, Schwinn/GT declared bankruptcy.

By 1975, bicycle customers interested in medium-priced road and touring bicycles had largely gravitated towards Japanese or European brands. In reality, mass-market French manufacturers such as Peugeot were not infrequently criticized for material and assembly quality — as well as stagnant technology — in their low- and mid-level product lines. Nevertheless, Peugeot proudly advertised its victorious racing heritage at every opportunity. schwinn cruiser bike By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers. A growing number of US teens and young adults were purchasing imported European sport racing or sport touring bicycles, many fitted with multiple derailleur-shifted gears. Schwinn decided to meet the challenge by developing two lines of sport or road ‘racer’ bicycles.