So within a year, within two years, within five years, I expect us to have a pretty nice presence worldwide. The other thing that we’ve done is kinda gone to the streaming services, the OTT stuff, and we’re creating our own content there to put on those channels. We have a relationship with a guy named Bruce Mitchell.
Every year he would take me to the local Lions Club Fourth of July breakfast that they cooked on homemade, I guess you could call ‘em, griddles. These were big pieces of steel that guys figured out how to put fire underneath it, and heat it up, and cook breakfast on. The competitive price point of a Blackstone griddle is probably one of the main reasons why they currently dominate the flat top grill market. For generally less than the cost of a traditional grill, you can pick up a large 4 burner Blackstone griddle to add to your back deck. The 36″ 4 burner Blackstone griddle is one of the largest outdoor gas griddles on the market, and I absolutely LOVE the large cooking area of the Blackstone. In some instances, you may actually want to turn your griddle off before you’re done cooking.
And someone can always build it for cheaper and sell it for less. That’s fine.That’s the free marketplace that we live in. And the consumer has really resonated to this brand and will continue to drive our business because of that. So, we had to design and come up with and market and manufacture a whole separate line of sauce that works for griddle cooking. And the consumer is loving it and responding to those flavors in a big way. So, that’s a consumable and we’ll continue to expand into consumables as they make sense.
When you’re done cooking on a griddle, you don’t want to leave it exposed to the elements, and we sell soft covers, you know, that cover the griddles. But rain can eventually leak through and moisture can get through, so our users started just bending sheet metal and making a lid to go on blackstone grills top of the griddle after use. That was another one that really came from our users that we watched on social media. The first ones that we sold were to a local retailer in Salt Lake City in Utah called Sportsman’s Warehouse. And they’re kind of a hunting, camping, outdoor-type company.
Before I started cooking, I coated the entire surface in vegetable oil and set all the burners to high until the oil began to smoke and burn off. Seasoning ensures that the surface is nonstick and helps get rid of any leftover chemicals from production. What’s in our development pipeline is freaking awesome. It keeps me awake at night, the excitement, the different product lines that we’re going to come out with, the expansion of our product. Different retail price points, different features.
There should still be plenty of heat to continue cooking your food. First, make sure that your griddle is well seasoned before you begin cooking. Some griddle beginners mistakenly think that after they apply the initial coats of seasoning to their Blackstone griddle, that they don’t ever have to season it again. But think of the seasoning process like preventative maintenance. Any time that you notice areas of “chipping” on your griddle top, or when you find that your food is sticking in certain areas, it’s probably time to do another few coats of seasoning.
And if we can stay true to our brand in that fashion, we’re gonna be successful. We consider all options and all opportunities as they present themselves to us, but you know, we’re just pretty simple. We’re just driving a brand, and we’re watching our social media every single day. If your TikTok algorithm is anything like mine, you know that Weber and Traeger are not necessarily the hottest thing in cooking outside. That’s griddling, as in on a griddle — a large flat sheet of metal like you would see in a diner or a hibachi restaurant. And the company behind the griddle revolution is called Blackstone Products and they make the Blackstone griddle.