I mean, at the end of the day, you’re just lighting a fire, putting some food over it, and cooking it. But because Traeger was a ground-up product, they integrated the computer stuff from the beginning. This is just a classic disruption story to me, as told through charcoal grills, or pellet grills, black stone griddle or what have you. So, we look at smoking food as more of an event that happens, maybe once a month or maybe once a week, if you’re a real dedicated cook. You just cooked your dinner on the Blackstone and you’re done. Griddle cooking is absolutely here to stay and will continue to grow.
I think Coco Chanel said it best, “If you want to be original, be ready to be copied.” And I think that’s 100 percent true for us today. Well, we definitely will defend our patents, and we’ve done so successfully now three or four times on our rear grease management system. And all the other patents that we have, I have kind of an aggressive attitude on patent and intellectual property. We spend so much time and hard work and effort and money developing new products. So, when people knock me off, it’s one of the things that kind of sets me off. So, our patent attorneys make a lot of money and will continue to.
This is going to be a winning recipe for your summer season, as it’s just too perfect with its flavors and ingredients. It’s remarkably flavorful with lots of veggies and cheddar sausage that are perfectly seasoned and cooked to perfection. You are definitely going to keep this recipe in your back pocket. Treat yourself to these delicious Grilled Chicken Tenders, they’re super easy to make and jam-packed with bright and zesty flavors. These super delicious crispy cheese breaded pork chops are paired amazingly with your favorite salad, so you can relish this complete meal with your loved ones. This exceptional dish makes the best, healthy, veggie, and protein-packed rice ever.
We have the greatest answer to that question ever possible. You’re gonna buy a small one for your camper, you’re gonna buy one for your cabin, you’re gonna buy one that you travel with, you’re gonna buy one that sits on blackstone grills your patio. And then we come out with a new one that includes an air fryer, and then you gotta have french fries with your hamburger and you buy a new one from me. So our recurring revenue is called product innovation.
I mean a pork shoulder or a brisket out of a Traeger tastes phenomenal. But, it could take six to 14 hours of cooking time. One, the consumer wants more features on it, like I mentioned. Mom likes it with a hood and with a cart, so she doesn’t see the griddle when it’s not in use, and the propane tank. And then second, just prettier, better, and because of supply chain issues and cost increases, our retail price points will be increasing over the next 12 months.
But we’re going to diversify a little bit outside of mainland China. We’re looking at Vietnam and some other countries in Asia. And, as we start introducing product that sells at higher retail price points, that lends itself to, you know, some manufacturing in the US. That, I’m actually quite excited about and looking forward to.